Innovating the process of starting a business with a new site.
Hoop
The project
Hoop is a digital solution that simplifies the process of setting up or restructuring a business.
We developed Hoop’s new website and worked alongside the in-house design team on the interface design.
The result is a simple and intuitive website, designed to guide users through a process that is usually long and complicated.
The challenge
Setting up or restructuring a company often involves lengthy bureaucratic delays and complex procedures, which slow down business growth. Hoop’s mission is to eliminate these delays and complexities.
The website was intended to reflect that same promise: a clear, intuitive and easy-to-navigate experience, as well as being fast and well-ranked on search engines.
Our process
We worked alongside Hoop’s design team to make the website as simple and intuitive as possible. We then developed it using a headless architecture, which separates content management from the user-facing part of the site.
We supported Hoop’s design team in creating a clean and uncluttered interface, with clear icons and easily accessible navigation menus. The aim was to make a topic that many users find complex simple and easy to understand.
On the front-end, we developed the website using React and Next.js. Together with Headless WordPress, this combination enabled us to create a high-performance, scalable and SEO-optimised website.
Languages supported
4
SEO score
100
Our approach
On this project, the design was led by Hoop’s in-house team. Our role was to support them by providing our expertise in UX/UI and development.
We worked towards a shared goal: a website that would deliver on the same promise as the service itself, namely to make simple what is usually not.
The technical decision was guided by three priorities: speed, search engine visibility and the freedom to scale the site without having to rebuild it.
Technologies
- Next.js
- React
- WordPress
- GraphQL
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